Work / Jamaal's Group of Companies

Jamaal's Group of Companies

A redesign for one industrial company became a full identity system for the group — five coordinated brands built on a single shared monogram, for a diversified business in Trinidad & Tobago.

Overview

One redesign that earned four more.

Jamaal's Group of Companies Ltd. has operated out of San Juan, Trinidad & Tobago since 2010 — a diversified group spanning construction, transport, equipment rentals, hardware supply and real estate, delivered under one point of contact.

The brief started small: redesign the identity for the industrial arm. That mark landed, and the question changed — if one company could look this considered, could the whole group? We designed the remaining four identities as a single system, so each business stands on its own while reading unmistakably as part of the group.

The previous JITCS logo — a yellow circle with a house icon and serif lettering
BeforeThe old JITCS mark
The redesigned Jamaal's Industrial logo
AfterJamaal's Industrial today

Five trades. One family.
Colour tells them apart.

Group mark in yellow
Group
Industrial mark in orange
Industrial
Hardware mark in crimson
Hardware
Rentals mark in blue
Rentals
Realty mark in green
Realty
  • One fixed wordmark structure — family name, division, rule, legal descriptor.
  • Group yellow never moves; a second colour codes each division.
  • Built to survive signage, vehicles, workwear, print and screen.

The system

One monogram, five identities.

The parent brand sets the pattern; each division inherits it and takes a colour of its own. Pick one to see its full identity.

#FDBE06Group yellow — constant

Jamaal's Group of Companies Ltd.

The parent mark — group yellow, and the structure every division follows. Diversified, integrated, built to last.

Hover or tap the card to see the back.

In use

Built to work off the screen.

Each identity shipped with the print and social assets the businesses actually need day to day.

All five Jamaal's business cards laid out together — Group of Companies, Industrial, Hardware, Rentals and Realty
One family, five cards — the shared mark holds them together while each division keeps its own colour.
Horizontal lockupStacked lockupFull colourBlackWhiteStandalone markBusiness cardsSocial profilesSVGPNGPDF

Outcome

What the client walked away with.

A brand that can add the next company without starting over.

One recognisable family

Five businesses that read as one group on a job site, a business card or a storefront.

Room to grow

The system is a rule, not a one-off — a sixth company slots in with a new colour.

Every file they need

Vector and raster, colour and mono, screen and print — supplied and ready to hand out.

Need a brand that holds together?

Whether it is one logo or a group of companies, tell us what you are building and who it is for.

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